Andre Ward returns – and he’s bringing ‘All The Smoke’ with him

Boxing Hall of Famer, two-division unified world champion and leading boxing analyst Andre “S.O.G.” Ward has joined All The Smoke Fight, the new content vertical from All The Smoke Productions.

Ward, who won world titles at super-middleweight and light-heavyweight, has accepted a role as chief content officer and will lead original programming development and company direction. Ward will also host a weekly original series beginning in September.

Ward’s initial content offering is an exclusive sit-down interview with Terence “Bud” Crawford, having been on-location in Colorado Springs last week to capture Crawford in training camp as he prepares to face WBA junior-middleweight title fight against champion Israil Madrimov on August 3, in Los Angeles.

All The Smoke Fight is a full-service production and creative agency founded in 2024 by NBA Champion Matt Barnes, and Brian Dailey, the former Showtime Sports programming executive responsible for bringing All The Smoke and several multimedia programs and documentaries to the network in recent years.

“I am proud to join the All The Smoke Productions family,” said Ward, “and I am committed to building on the foundation laid by Matt, Brian and the team. In this new media space, current, former, active and retired athletes from all walks of life can express themselves, share their stories and open up to fellow athletes and those that can truly relate.”

Dailey added: “Andre Ward exemplifies discipline, determination and sportsmanship. Both Andre and the ATS FIGHT team embody the ethos of what All The Smoke was built on: Championship DNA, premium, bold, boundary-pushing and unapologetic. Content from those who have done it.”

A 2004 Olympic gold medalist, Ward had teased a new start on social media last week, with plenty speculating the undefeated former champion might return and he has, but in a media capacity.