Sheer Sports Management has appointed Roberto Diaz as president of the organization.
Diaz brings a wealth of experience and industry experience from his time as vice president and chief matchmaker at Golden Boy Promotions, where he played a key role in shaping the landscape of professional boxing and building countless boxers careers from debut into world champions.
Prior to working at GBP, Diaz was the advisor of three-time world champion Marco Antonio Barrera and five-time champion Manuel Medina.
At Golden Boy, Diaz worked with the likes of Saul “Canelo” Alvarez, Ryan Garcia, and Vergil Ortiz Jr. and at Sheer Sports Management, he will spearhead strategic initiatives, oversee day-to-day operations, and lead the company’s efforts in athlete representation, talent development, and sports management.
“I am excited to be a part of Sheer Sports Management and looking forward to working with our future world champions,” said Diaz. “Sheer Sports has done an excellent job building fighters and my extensive relationships in boxing and experience with one of the world’s best promoters uniquely differentiates Sheer Sports among other managers.”
Lyle Green, COO of Sheer Sports, added: “I am thrilled to welcome Roberto as a partner and leader at Sheer Sports Management. I had the privilege of working with him for nine years at Golden Boy, he always represented himself and GBP with honor and enthusiasm.”
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